New line of folk art notecards.

Why do we engage in time-intensive, effortful activities in a world that constantly rushes towards efficiency? The answer lies in the intrinsic value these tasks provide. They ground us, connect us to the simpler rhythms of life, and offer a sense of accomplishment that quick, effortless tasks rarely bring.

…Sure, the process is meh, and yes, I miss my refrigerator more than I ever thought possible. But these moments of chaos? They're the stories we'll laugh about later, the memories that'll stick with us long after the dust has settled.

We like to think small here at Apricot Tree Press. The most important things are family, friends, and home.