Apricot Tree Press

View Original

Keeping it Small: Don’t go big, Go Home

Jess & Jim working together

You know, there's this beautiful concept I've been embracing lately, and I like to call it "smallening." Instead of always chasing after bigger, better, and more, it's about keeping things small and tight, just like a cozy sweater that fits just right.

In my world, smallening means running a small but mighty business, like Apricot Tree Press. We're not out to conquer the world; we're here to make a genuine impact. We don't go big; we go home – because home is where the heart is, after all.

When it comes to what we buy, we're picky. It's got to be more than just a product; it has to be an experience. It needs to be attractive, surprising, and creative, like a hidden gem you stumble upon when you least expect it. If it doesn't evoke that special feeling, it doesn't make it into our cart.

At Apricot Tree Press, we run our business with the essence of smallening at its core. We focus on sophistication, professionalism, creativity, and uniqueness. We pour our hearts into creating stationery and artwork that not only looks good but also feels good.

But it's not just about business. It's about embracing a lifestyle of smallening. We find joy in tending to our garden, cooking from scratch with ingredients from "happy chickens and cows," and cherishing personal connections. We'd rather invest in our roots than splurge on fancy vacations any day.

So, in a world that often screams "bigger is better," we proudly embrace the smallening philosophy. It's about finding beauty and meaning in the little things, about nurturing our connections with our community, and about living a sustainable and simple life. Smallening is our way of saying, "We don't need to be huge; we just need to be us." And that, my friend, is where the true magic lies.